Fruits in Ice Cream sets expansion plan Philippine Star, Leisure Section 6/5/02 Ice cream can only be called ice cream when it contains 100 percent milk derived fat. In the market today, few brands conform to this high-quality standard and one of them is Fruits in Ice Cream, or FIC. The brand has premium flavors, like mango, ube, halo-halo, vanilla, tsokolate, cappuccino, green tea and rocky road, plus gourmet flavors like macapuno, strawberry and durian. FIC is owned and operated by Te Food People Inc. (TFPI), whose officers possess a collective experience of more than two decades in the international and domestic ice cream business. The company draws its strength from its personnel's competence in produce research and development, production and marketing. This brilliance is supported by the fact that Fruits in Ice Cream is the only premium ice cream in the international market with flavors that capture the taste, imagination and spirit that is distinctly Asian. Conforming to the world's strictest food standard requirements for imported dairy products set by the Japanese government, Fruits in Ice Cream has been distributed in Japan since 1997. FIC's exclusive distributor in Japan.

Mr. Yoji Kawada of Kobo Company Ltd. elaborates, "Fruits in Ice Cream is doing very well in Japan because it has passed the very strict standard on bacterial content, packaging and sugar content. Because of this, we have been successfully selling the brand for the past five years, in specialty shops in Tokyo, Nagoya, Osaka, Okinawa and Kyushu. To date, it is the only Philippine made ice cream that is accepted by the Ministry of Health in Japan because it doesn't contain preservatives." Aside from Japan, FIC is also being exported to Hawaii and the US West Coast. Due to the success of the brand, TFPI received inquiries about expanding the business and getting into franchising. According to TFPI marketing food person Dida Ongkiko, "People have expressed interest in setting up their own Fruits in Ice Cream scooping station. We are open to this idea, since we believe that it is a good opportunity for us to work with entrepreneurs that believe in our brand and in our commitment of producing high-quality ice cream." < more Reviews >